Sirius satellite radio is one of the largest American broadcasters with an international reputation built on the diversity of channels and the quality it offers to users. Although the majority of channels broadcast all sorts of music genres, people interested in news and sport events benefit in almost the same way. The reputation of Sirius satellite radio has grown more popular over the years with the collaboration with showbiz celebrities such as Howard Stern, who moved his show after signing an exclusive five-year contract with Sirius. The Howard Stern Show started being broadcast on Sirius Satellite Radio on January 9, 2006.

According to the contract, Howard Stern could create three individual channels of which he opened two so far. In fact Howard 100 and Howard 101 are on top of the listeners’ preferences from the entire package offered by the broadcaster. The range of programs covered by Sirius Satellite radio includes news and talk shows, entertainment, music and sports, all with additional subcategories. Thus, for the music category you can choose from pop, jazz, country, R&B, pop and rock channels. To give a more comprehensive picture to the programs, it suffices to say that under the rock category you have twenty-two channels to choose from.

Sirius Satellite Radio offers only self-productions, and many of the live shows are hosted by big names in various domains, such as notable sports figures in skateboarding, NBA, cycling and football of course. The music and entertainment programs are supported by hip hop superstars, deejays and veejays, while political commentators deal with the news and major events in bulletins and talk shows.

In the market approach, Satellite radio has adopted a strategy of exclusiveness and this is best shown in the access to major sports events. Sirius satellite radio has bought the rights to be the only broadcaster for all the NFL, NBA and CFL games. In fact, since 2005, Sirius is the satellite radio company with the most live NBA games. Other worth mentioning achievements include the national horse racing talk show At the Races, as well as to the broadcasting of some of the best matches in the English Premier League; moreover, soccer topics are debated daily from Monday to Friday in various talk shows.

Tags: , ,

Like this post? Subscribe to my RSS feed and get loads more!